Yep, it is time to reveal the 10 videos which set the standard amongst brands trying to reach consumers via YouTube. talk to random people It is also the perfect time to announce a little change to my blog too. From 2013, this blog is going to primarily focus on the (good and bad) things brands are doing on YouTube as its role in broader social web becomes more and more important.

There will still be the occasional general social media post but as many people are recognising, being a social media generalist is becoming harder and harder as each platform changes radically from week to week. So, I’ve picked YouTube as the one thing I really want to know inside out and will share those insights with you as regularly as possible.

Anyway, enough about my blog manifesto, let’s take a look at
10 videos which displayed originality, creativity and a great understanding of the YouTube platform to generate an enthusiastic response from the public.

The best way to watch the entire top 10 is via the specially created playlist embedded below (duration: 20 mins).

10 of the Best Branded YouTube Videos from 2012 (compilation)
An overview of the top 10
1. The next big thing is already here – Galaxy S3 (Samsung)
Released just prior to the iPhone 5 launch, this showed exactly why Samsung has elevated its brand into the previously untouchable Apple conversation sphere.

Key stats: 17 million views, 438,000 Facebook actions (likes, comments, shares), 2700 tweets.

2. A dramatic surprise on a quiet square (TNT Belgium)
To launch a new high quality TV channel in Belgium, TNT turned a quiet town square into some organised chaos at the push of a giant red button.
Key stats:40 million views and 334,000 YouTube likes.

3. Unlock the 007 in 70 seconds (Coke Zero)
Making people dance for movie tickets with some added obstacles thrown is? Sounds like a job for 007 and his understudies…
Key stats: 9,500,000 views, 923,000 Facebook actions and 3,500 tweets.

4. Bake It – The story of Kiefer Sutherland’s hidden passion (Acer / Intel)
Kiefer Sutherland reprises a 24-style role for this dramatic mini-film about a cupcake business he is trying to launch (with some help from his Acer Laptop).
Key stats: 1,000,000 views, 11,000 Facebook actions and 1500 tweets.

Do you know this guy? The browser you loved to hate (Internet Explorer)
There are almost too many things to love about this! Internet Explorer has recognised that it has fallen behind its competitors of late and become the uncool internet browser option amongst the tech-savvy user. To tackle this, they’ve tapped into a couple of truths in a mini-film that sees an antagonist become an advocate…almost. Really good stuff.
Key stats: 2,000,000 views, 88,000 Facebook actions and 1,100 tweets.
Rounding out the top 10:

6. ASPCA: Hovercat – great use of taking a popular YouTube theme (cats doing crazy stuff) and attaching a message to it.
7. I’m not Rafa (feat. Raphael Nadal) for PokerStars – one of the most under-rated campaigns of the year (and Rafa can act!)
8. David Coulthard catches a 178mph golf ball in a Mercedes – what better way to highlight the speed of your car?
9. Mini: Not normal – a mini-documentary style video to celebrate being different.
10: NAB: Honesty shouldn’t go unrewarded – Who would have thought a bank could create such a charming piece of content?

There were a bunch of others that stood out too, including Dumb Ways to Die out of my home town in Melbourne, which showed how video content can launch drive an integrated campaign.